Upsarpanch Chai is a chai destination focused on bringing people together through tea, food, and engaging social experiences. Its customer engagement opportunities include influencer collaborations, festive celebrations, promotional offers, pet-friendly experiences, and local entertainment.
The project focused on creating engaging, experience-led social media content to strengthen the brand’s digital presence, promote offers and events, and build a stronger connection with its local audience.
The creative direction focused on presenting Upsarpanch Chai as more than a place to enjoy chai – positioning it as a community destination where people can connect, celebrate, discover local talent, and enjoy memorable experiences.
The content approach combined relatable storytelling, creator-led discovery, timely promotions, festive moments, and event-driven engagement to keep the brand relevant to its local audience.
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+91 820 961 5728
+91 820 961 5728
hitaishidravid29@gmail.com
